Every Friday, the Ventimiglia seafront becomes a shopping crossroads with the largest market in Italy. A real tradition for Italians, for the French who live on the French Riviera, and for all visitors who choose the Riviera for their holidays.

A tradition that over time has become a fixed stop for quality shopping, with a dense series of stalls selling clothing, leather goods, shoes, glasses, objects, and household products at unbeatable prices.

A market with an international reach, where most of the sellers speak perfect French and English and are ready to give advice and invite you to try their products with joy and kindness.